What is Sports DP?
Sports DP (Digital Passion) is a web application that grades a social media fan based upon the support they show for your team via Twitter and Facebook.
Here are some common issues many teams, leagues & brands are having with social media
- I can’t control the conversation on social media
- How can I monetize this?
- How do I get these social media fans into our customer database?
- How do I get social media fans to our website?
- How do I show our sponsors that this social media will provide them value?
- How I use social media to maximize our offers to our fan base?
Sports DP helps your team solve these issues!
What will Sports DP do?
Identify you passionate social media fans- Drive Facebook fans to Twitter to cross promote both platforms
- Encourage your fan to engage with your team the way you want them to
- Connect your sponsors to your digital fan base
- Help you shape the Twitter conversation around your team
- Provides lift to all campaigns on your social media platforms
- Drive sponsorship revenue via Sport DP advertising properties
- Deepens your relationship with your fans
- Provide reports on how engaged your fans are online
- Acquire social media fans emails for your customer database
Build your team’s digital footprint
Sponsorship
Sports DP will be integrated into your website to include your styling & branding. It will be a strong traffic source as fans return to search for new hints to improve their Sports DP rating.
At the Timberwolves 10% of the fan base refreshed their personal Sports DP page for new hints over 15 times on the first day of launch.
This allows your team to offer a strong digital property for sponsors including Presenting Partner, Ladder, Personal & Footer adverts.
New revenue streams and way to engage your fans with your sponsors
Fan Engagement
Sports DP is a fan training tool, it shows fans how to be the best social media fan they can be. Rules are developed to drive fans towards goals you set, the fans get hints via Sports DP so they can improve their Sports DP rating.
- Follow rules – which Twitter accounts to follow – Team, Coach, Players
- Like rules – Which Facebook fan pages to like – Team, Coach, Athlete & Sponsor
- RT rules – which Twitter accounts to retweet
- Hashtag rules – which hashtags to use to shape the conversation & drive promotions
- Share rules – websites to share on Twitter & Facebook
You help shape and manage social media conversations
Data Acquisition
Sports DP is driven by rules to drive the fans to your goals. One special rule is specifically for email acquisition. As emails are captured as part of the game element of Sports DP they are qualified & come from your most avid fans.
As Sports DP assesses each fan’s social media activity we can provide valuable reports on that activity such as:
- Follow reports – % of your fans following all accounts suggested by Sports DP
- Hashtag usage – % & frequency of fan’s using your hashtags for promotions
- RT usage – frequency & reach of your hashtags with your fan base
Email addresses of fans and statistics on your social media effectiveness
Sports DP at NBA Draft
Here is how Sports DP was explained to Minnesota Timberwolves fans at the 2011 NBA Draft, please check out the TWolves case study.
Eagles & The Swoop
The Swoop has been a HUGE success for the West Coast Eagles giving the Eagles a social media marketing platform to who fans how to support the Eagles online.
Launch Stats
The Swoop by the Numbers (after 15 hours!)
- 250 fans signed up in 4 hours
- Trending in Perth on launch night – #theswoop, #flytheflag, #goeagles
- 3000+ page views in first 15 hours of launch
- 35 fans checked 10+ times
- 72 clicks on Fly The Flag ad
- 10K+ impressions via Facebook sharing from Fans
What did The Swoop deliver?
- Super excited & activated digital fans
- Highly sticky page where fans would check their score
- New inventory items for West Coast to sell to sponsors
- Easy to understand social promotional platform for Facebook AND Twitter
- Helped transition Facebook fans to Twitter with simple hints to follow accounts, players & hashtags
- Delivered Eagles fans to secondary accounts such as players & mascots
Check out The Swoop for yourself.
Sports DP in action
Here is an embedded version of The Swoop – found here on West Coast Eagles.
Pricing
